enJOY it

an archived personal and craft blog from Elise Blaha Cripe.

using stamps.com for international shipping

This is going to sound like an exaggeration, but stamps.com saved my business.

FOR REAL.

If you are a small business owner that ships physical products you most likely know that shipping international can be a huge hassle. It seems like the postage rates are ALWAYS changing (sometimes depending on your teller). Worse than that, in the past few years the USPS has started typing all of the custom's form information into the computer while you stand there. I used to dread going to the post office. Depending on the teller I got, I could be there for over AN HOUR. ONE HOUR. Standing at the counter, waiting while the friendly but slow-typing teller entered all the information for every package.

I hated wasting that time and knew it was going to be impossible once Ellerie was born.

If you collect payment and ship through PayPal you have probably noticed that you CAN ship international PRIORITY through the PayPal system. This is good – but VERY expensive. International shipping is a lot of money to begin with, but priority international rates are crazy high. So for me, that was not an option.

I was considering closing shop to international orders (which would have been a huge bummer) but then, Tiffany, a blog friend of mine who runs a fun handmade shop, emailed to tell me about stamps.com. She explained how easy the system made first class international shipping and I was intrigued enough to sign up for a trial account that day. About a week later I received a "welcome package" in the mail from stamps.com (with some free labels and information about the service).

Shortly after I sent a package first-class international FROM MY HOUSE and it arrived safely.

AND THEN I NEVER LOOKED BACK. THANK YOU, THANK YOU, TIFFANY.

I still use PayPal for the majority of my domestic shipping because it's it works and the shipping costs are deducted right from my PayPal account.

small business shipping

But I use stamps.com for all my international mailing. (please note : I am on a Mac and so I have to use the online system. I am pretty sure if you are on a PC, you can download an actual program from stamps.com that makes importing addresses even easier.) I enter the addresses, package size, weight and customs information. Then I print a label on regular printer paper, fold it in half and stick it into an envelope called a PS Form 2976-E. I order these clear envelopes in quantities of 50 from the USPS – they are free and are shipped free.

SHIPPING4

I stick that envelope on my package and my mailman picks it up at my doorstep. FIRST CLASS INTERNATIONAL PACKAGES. Out the door, easy as one, two (there isn't even a three because it's so simple). Aside, from the ease, I love that my shipping records are saved so if and when I get emails from international folks about their packages I can check the system and see when their label was created and if I have any information about it to pass on. (While the USPS does not offer international tracking, I can see "package left LA sort facility on XX" which is usually very helpful.)

Because shipping rates seem to always be changing, I use stamps.com to "test" items and determine my postage fees. I weigh and measure my packages before a new MAKE29 edition goes live and then see how much it will cost to send to various countries. I am now able to offer more accurate shipping fees because I know in advance exactly what I will be paying.

SHIPPING2

Something else to keep in mind is that stamps.com has more shipping options than PayPal. The biggest one is "regional rate" priority boxes that allow me to send something priority to Sacramento for less money than it costs to mail the same thing to Massachusetts. It doesn't come into play very often with the type of product I sell, but when it does, I appreciate it.

What I didn't know before I started doing my shipping online (both through PayPal in 2012 and stamps.com in 2013), is that mailing the same item at home from your computer is CHEAPER than mailing through the post office. It's adequate postage. It includes tracking so you have a digital record and your (domestic) customer gets email confirmation PLUS it's cheaper. Making the switch has saved my business thousands of dollars and saved me hundreds of hours. (Again, I am not exaggerating.)

Stamps.com costs $15.99 a month in addition to the money you spend on postage. I have had to call their customer service hotline twice – once because my payment wasn't going through and another time because I had a question about package type. Both times my concern was addressed quickly and professionally and both times I was THRILLED that I was able to speak on the phone with a real live person (rare these days).

Other than the service you will want a postal scale and shipping labels (both of which you can also get through your stamps.com account) to make the process even easier.

SHIPPING5

If you have an online shop and are dreading the post office visits, I really hope this helps!

This post is NOT sponsored by stamps.com but links throughout are affiliate because I have used this service for nine months and have had a great experience.

Dottedline

Speaking of mail… today on ELISE GETS CRAFTY I'm chatting with Melanie of Grey Moggie Press about the National Stationery Show! Subscribe on iTunes or stream the episode here.

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35 responses to “small business how to : shipping.”

  1. Leah Avatar

    Rad! Can’t wait to listen to the podcast too. Wednesday is now my fave day of the week!

    Like

  2. Pink Ronnie Avatar

    This is awesome – now I need to find out if we have something similar here in Australia…
    Ronnie xo

    Like

  3. Elizabeth Avatar

    How does Stamps.com compare with the Click n Ship feature available on the USPS website?

    Like

  4. Jennifer Wilson Avatar

    I definitely second using an online shipping service to print labels! You can even schedule a special USPS pickup if you have a huge number of packages.
    Another great option is ShipStation. I really liked how it integrated directly with PayPal for my E-junkie buttons (as well as other shopping carts), so that I never had to type in any addresses.

    Like

  5. Retro Love Avatar

    Great post! I love receiving international orders but always dreaded going to the post office. I have two Etsy shops and you can print international labels via Etsy. You can actually track a lot of your international packages with the customs form number (it tells you when it cleared customs, was delivered and what not). It works for around 15 countries (there is a list somewhere…) like Canada/France/UK…
    For those who don’t ship too much internationally and can’t yet justify the monthly fee/do not have an Etsy shop, I definitely recommend filling out and printing the customs form on USPS.com, you still have to go to the PO but at least they don’t have to type everything in the computer since you already did it.
    And the last thing that has been saving me a ton of money and time is my Dymo label printer. I HIGHLY recommend it 🙂

    Like

  6. Tara Avatar

    Thanks!
    I’ve been wondering why Stamps.com was better than USPS via Paypal, and you totally answered it: International shipping that’s NOT Priority. AWESOME. I’ve been shipping signed books (my only physical product) Priority International and depending on the country, it can swallow my entire profit margin.
    (If I sold mostly physical items, this would be totally unsustainable!)
    Thanks so much for the great explanation and giving me a resource I can recommend to the makers I work with!

    Like

  7. elise blaha cripe Avatar

    If you can ship international first class through the click and ship site, then I would guess they are comparable!
    When I spoke to my post office last summer, trying to figure out an easier option, you couldn’t. 🙂

    Like

  8. elise blaha cripe Avatar

    Awesome! I have heard good things about endicia.com too.

    Like

  9. elise blaha cripe Avatar

    great info!!
    You’re right about the customs form info, but it never seems quite as accurate as domestic tracking (which makes sense!!) 🙂
    Awesome to know about Etsy!! that’s a great updated feature!

    Like

  10. cinback Avatar

    Always appreciate you sharing your trade secrets! Thanks.

    Like

  11. Katie and Chadwick Avatar
    Katie and Chadwick

    This was incredibly helpful! Just started a small handmade market (www.twillandtimber.com) and although international shipping isn’t happening to us yet, I left my partner with the infuriating task of shipping. Thanks heaps!

    Like

  12. Tiffany B. Avatar

    Thank you Elise! Once I signed up and never looked back. I am so happy it’s working so well for you. Thanks again 🙂 Tiffany

    Like

  13. Mallory Avatar

    i LOVE your small business, “how to” posts. It is soooo helpful that you are willing to share some of the logistics of your small business. These sorts of things are difficult to navigate sometimes and it is great when small business owners start looking out for one another and sharing info 🙂 Thank you!

    Like

  14. Casie Avatar

    you front door is super awesome!!! And you changed the top banner of the blog – love it!

    Like

  15. Welcome Home Taylor Avatar

    I love this! I was just considering doing a small sale of one particular handmade item (kind of like what you’re doing, but on a much smaller scale and probably just a one-time thing depending on the response I receive) and I was in dire need of some advice on shipping — both costs and how to’s — and this is perfect! Although, I’m not sure if stamps.com is the right choice for me for this project, if I do end up continuing this journey, then this is a wonderfully beautiful thing to know!
    xoxo
    Taylor

    Like

  16. Emily Avatar
    Emily

    So interesting! I wondered how you stayed on top of shipping, especially with your new Make 29 venture, without going crazy 🙂
    I also want to say that I admire your business savvy. Your timing is so great – you got a handle on so many things (like shipping, like a stamp shop) and grew your business over the past few years – before launching this larger Make29 venture, which has paid off so nicely AND rewarded you so creatively. Kudos to you!

    Like

  17. Briana Avatar

    LOVE this Elise! I’m an Etsy seller and was so hesitant at first to try international sales, but they make it SO easy that it would be crazy not to 🙂 This is great to know for if / when I decide to create a shop outside of Etsy.
    Does your postman pick up all of your First Class packages as well? Could it be that I don’t have to haul my mail bins to the post office every day?! 😉

    Like

  18. Michelle Avatar

    This is another reason I enjoy your blog so much — HELPFUL info. And another reason I admire you as a businessperson — you SHARE your “secrets” and you give credit where/when credit is due! Good karma. Have a great holiday weekend!

    Like

  19. elise blaha cripe Avatar

    he does indeed! it’s SO GREAT!

    Like

  20. Melanie Avatar

    This is great! I’m in the process of getting my online business up and running, and I have stamps.com in the back of my mind. Tip: If you listen to any podcasts (I think The Moth radio hour has a special right now), sometimes they’ll have a special link you can go to and sign up for a trial of stamps.com and they’ll send you a postal scale for free. It’s worth checking out!

    Like

  21. andrea Avatar
    andrea

    Not that I could use those information, because I’m not from the US, but I love that you share what you learned. Thank you.

    Like

  22. Monica Avatar
    Monica

    Hi Elise, Just wanted to give you some feedback re shipping. I bought the “best is yet to come” print on Friday and I received it on Thursday. I live in Sydney Australia. I can certainly say that is the quickest I have received something from the states. Thanks! PS I met you at the Play event 🙂

    Like

  23. Clevenue Avatar

    Surely the ‘elephant in the room’ is being overlooked here? With Amazon offering free shipping on most of it’s inventory, doesn’t it make sense to offer a free shipping option to your customers?
    I know that means cutting into your margins but surely the long-term value of a new customer is worth far more than the cost of a single items postage? Not only is free P&P more likely to generate a sale but it also gives your business a potential USP over your competitors.

    Like

  24. Stephanie Avatar
    Stephanie

    Hi Elise. I’m late to the party here but do you ever ship with UPS/Fedex or another non-USPS carrier? I ask because I am thinking of shipping items not allowed by USPS (just wine, not poison for crying out loud!). I’m sort of stuck at the shipping part and am not very experienced in this area. Just wanted to see what your thoughts were!

    Like

  25. car transport shipping Avatar

    shipping is one of the realistic idea

    Like

  26. Jenna Avatar
    Jenna

    Does it offer discounted shipping rates as well?

    Like

  27. Dale Petruzzi Avatar

    We are Chrome Battery, an eCommerce company that specializes in power sport batteries. We were given the opportunity to use discounted rates from the United States Postal Service on our products for one year. In that time, we saved more than $300,000 selling roughly 400 pieces a day. Now, we have been granted a contract through USPS to offer their products, which means the same economic rates previously only allotted to high volume shippers are available to smaller businesses exclusively through Chrome Shipping Group (CSG). We at CSG would be happy to talk to you about how it works and give you a quote on options that would best fit your specific company.
    http://www.chromeshipping.com

    Like

  28. jimrayan30@yahoo.com Avatar

    small business freight solution for parcel anywhere, freight depot to depot, containers anywhere. Boutique managed freight care services, Designed to assist. International freight Freight Perth freight Darwin, freight, Courier, parcel, removals, Transport Karratha Transport Port Hedland Freight Melbourne.
    “International freight”

    Like

  29. Jennifer G Avatar
    Jennifer G

    Hello, I realize this is not a recent blog, but I was wondering if you still use stamps.com for your international shipping? I have two online stores and do international shipping with Etsy only because they offer first class international rates! I was so excited that they made it so easy. You can also ship first class international mail on USPS click and ship site, you have to sign up for an account but they make it very easy. Still a pain to have to take it to the post office though. I think I can schedule a pick up for them but my mail box is really far from my front door, I live in a town home community and the community mailboxes are about a block away. I hate to inconvenience the mailman, (I get few international orders, maybe 1 every two months). I usually stick my domestic packages into the blue USPS collection boxes in my neighborhood and Im out. I did try stamps.com for the free month, could NEVER figure everything out! It was too overwhelming but now that I know more about shipping options from etsy (most of my sales come from there), and paypal (paypal does not yet offer first class international), and usps click and ship, I dont need to spend extra money on shipping labels and a monthly fee to use it. I honestly didnt know much about shipping packages at all when I started selling last summer.

    Like

  30. elise blaha cripe Avatar

    Yes, I still use stamps.com and I find it easy to use. I heard etsy does first class international now, that’s wonderful! 🙂

    Like

  31. keia Avatar
    keia

    Thank you, this helps with my question on our other entry! THANK YOU!

    Like

  32. Rai Geddes Avatar
    Rai Geddes

    Great article thanks for sharing. You said you have a mac and use the web version rather than the full program. You could get around this by installing a program called ‘parallels’ which allows you to run windows and mac operating system at the same time. I use it successfully for a program that does not work on my mac.

    Like

  33. shipping small business  Avatar

    You brought up a good point in always having at least on other person to work with you.Shipping for small business this is the thing which i am looking for long time,
    Thanks for sharing this information with us.

    Like

  34. Lauren Avatar
    Lauren

    Any change you found an Australian version Ronnie?

    Like

  35. Earl Banks Avatar
    Earl Banks

    Nice post, today’s International Movers take care of your stuff and need to be chosen wisely.

    Like

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