enJOY it

an archived personal and craft blog from Elise Blaha Cripe.

I spent Wednesday night and Thursday morning mapping out a good plan for my table at the Queen Bee Market. These iPhone photos are tragic, but I thought you might like to see how the table changed and finally came together. It still needs some finessing, more fabric and a run with an iron, but it's getting there.

Display1

Display2

Display3

Display4

Display5

Display6

Obviously, I need to work something out for the poster smash that is the right side. Looking at the photos, I think the posters look better (but not great) in take number 4 as opposed to take 5 and 6. I definitely like how the flower posters look in 4 and 5 as opposed to 6. But I like the left side of the table best in the final image.

The 5×7 print display will somehow be rigged to stand upright on the right. Behind the table will be the teal blue wall. Can you see it? Sort of?

SCREEEEEEEEEEEEEEECH.

— picture the record stopping. Or the post getting edited. Or something.

I typed up this the post, previewed it and wanted to cry actually cried because the photos of the table were not clicking with the photos of that teal wall. At all. Unfortunately, I had just cleaned everything up to type this post.

I thought about it (and drank a beer) and decided it was worth it to reset the whole thing again, this time with the backdrop to see what was going to work.

Finaldisplay

And the above is what I wound up with.

BETTER, RIGHT? At least sort of? I am going to make fabric covers for the poster boxes on the right. And I am going to change out the fabric for the 5×7 print display too. I think it will help to make the background solid green and switch out some ribbon. Fortunately, I have enough fabric that it won't cost a dime.

I am so much happier with it. It feels more like Real Display and not a backyard craft show.

Okay, back to the post I typed —

Wrapped-boxes

My biggest victory was coming up with risers and then covers for them. I am at the end of my budget and really wanted to try and use what I had on hand for table display. I took various boxes that I use for storage and made fabric covers for them by basically wrapping five sides like they were presents and sewing the edges. Probably not the best plan ever, but the covers fit snugly and can be removed and stored while the boxes do their normal job in my office when I am not craft fairing it. I have a few more to make for the posters and then I'll hit everything with an iron. Most of these boxes are not really seen, just something that product can lean against.

We're nearly there! Just a few things to touch up as mentioned above. Thanks for following along with my progress. Knowing I had Blogland to share photos with stressed me out made me work harder on everything.

AND : if you're local …

Shop

Posted in

37 responses to “the evolution of a display.”

  1. Sarah Avatar

    Elise, you did a great job! And this is another learning experience. Go, see how it works, and make changes. That’s what you did after the first craft show, and by your pictures, you made vast improvements 🙂 Are you going to bring any of your finished mini books to show how they can be used? Good luck!

    Like

  2. Lydia @ The Loop Avatar

    I was worried until you screeched and set up anew with the teal wall. I think your final product looks really good. Your hard work shows through!
    The covered boxes are fantastic.
    The only suggestion I was going to offer was a final ironing/pressing but you even stuck that in there in the end!
    Have fun and good luck!

    Like

  3. Sandi Keene Avatar

    It looks wonderful! Enjoy the experience.

    Like

  4. faye Avatar
    faye

    Oh, that wall makes such a difference, Elise! The evolution of the table is great. Everything is front and center and easy to browse. I have to admit that I often pass craft tables/booths if most of the merchandise isn’t easy to glance on a quick walk-by.

    Like

  5. Ell Avatar
    Ell

    Hey Elise,
    Who knows if this would work, but what if you took the rolled posters in groups of 3 or so, and rubber banned them? That way they’d be more likely to stand up strait and not flop to one side or the other. They could even be banned together according to the print and might help you feel more organized the day of.

    Like

  6. Leah Buckley Avatar

    the final result looks really good. the wall makes such a big difference. good luck at the market!

    Like

  7. Lindsey Avatar
    Lindsey

    Everything looks wonderful!!! I love the covered boxes and how the entire display looks together!!! Are the green/teal quilted ribbon paper journals going to be available in your etsy shop after the show? I love the color combination!!

    Like

  8. Flo Avatar

    Wow, this definitely looks like a carefully thought craft fair stand, nothing screaming garage sale here !
    I really like the end result, but I agree with you about the 5×7 print display. If you can make the background a solid and maybe edit a little bit the ribbons, it will probably fit in more nicely and complete your whole display instead of slightly distracting from it. Making it a bit simpler (=without pattern) will also probably make your prints stand out more.(I hope I’m not too harsh ? I do think you did an amazing job 🙂 )
    Good luck ! I’m sure you’ll have lots of fun !

    Like

  9. susan ku Avatar
    susan ku

    Great displays – bright & inviting! I used to show my work at alot of craft fairs & it is a huge amount of work to put together a portable display that showcases your work (mine was wreaths, dried flower arrangements & cards & pictures with pressed flowers)… crazy delicate & after 13 moves…I’ve changed modes 🙂 I love what you have done & how you have thought everything through!

    Like

  10. Tiffany B. Avatar

    I cant wait to see it in person! I will be there on Friday 🙂 Great job Elise – check +++++!

    Like

  11. Monica Avatar
    Monica

    OMG.
    It is a good thing that I am not local because I would seriously buy one of everything.
    I LOVE IT.

    Like

  12. Lisa Avatar
    Lisa

    Looks AWESOME!!!! If I were in your area I would definitely pay your display a visit. Very inviting!!! Thanks for sharing your journeys with us. Reading your blog is the first thing I do every morning. I look forward to your posts. I am in awe with how you keep yourself on a schedule and how productive you are. You inspire me very day! Good luck at the fair! I hope you make a bundle. 😉

    Like

  13. elise blaha Avatar

    I havent decided … I am not going to be there the whole time so I am not sure how I feel about having my actual books on display. Do you think its worth it? Like it will help folks get it?

    Like

  14. elise blaha Avatar

    Oh man, I was so worried too. This crazy booth. I am feeling much better about it. Thank you for your sweet words!

    Like

  15. elise blaha Avatar

    Yes, that could help a lot! I think sorting by color is making a difference, but even more organization would be good.

    Like

  16. elise blaha Avatar

    definitely, whatever doesnt sell will be listed online shortly after the fair. 🙂

    Like

  17. elise blaha Avatar

    thank you! I completely agree. Cant wait to get that 5×7 display fixed up to match.

    Like

  18. elise blaha Avatar

    fun!! Thank you!

    Like

  19. Nancy Avatar

    The mother in me (you are just a few years older than my daughter) wants to give you a big hug! You are working so hard; don’t get discouraged because it’s looking great! I love your perservence and there’s just not much that a break and a beer can’t fix!!
    Other other idea for making the rolled posters stand up would be to criss cross ribbon across the top of the box they are in so that you make little squares for each one. I don’t know if that makes any sense written but in my head . . . great idea!!
    Congrats – it looks great!

    Like

  20. Bri Avatar

    i think it’s definitely worth it. maybe make something with extra photos you have lying around that you wouldn’t miss if it got damaged from all the shoppers that will be flipping through it.

    Like

  21. Funnelcloud Rachel Avatar

    Looks great, Elise! And I love that you drank a beer when you got frustrated! I wish you were still in the DC area, because I’d love to check out your stuff and say hi in person. Unfortunately, California is a bit too far for me to travel! 🙂 Hope you have a successful day at the market!

    Like

  22. Sarah Avatar

    I agree with Bri. Some might not see the “vision,” you know? Maybe set up a small basket with your own mini books and put a note on it that says something like “What can I do with a mini book? The possibilities are endless.” (Okay, maybe that is cheezballs wording!). I think it will give people an idea about what to do with them.

    Like

  23. elise blaha Avatar

    that is a good idea! I might try to implement something like that. Thank you!! elise

    Like

  24. Nicola Avatar

    Great job!!
    Do you have power at the show? I always find that booth lighting is the most important thing, and I sell a lot more whan I have got my lights set up well. I use clip on ones from IKEA.
    What kind of lights have you thought of using for your booth?

    Like

  25. elise blaha Avatar

    hi Nicola, I wont have any lights. The fair is taking place in a hotel ballroom, so hopefully it will be well lit. If not, Ill incorporate them next time. Thank you!! elise

    Like

  26. Samantha Avatar

    ee it’s coming up soon!
    honestly, your display looks amazing. there’s lots of color, and lots of layers going on. the board behind you makes a huge difference, and i love the yellow & white stripe (i have it – ikea, right? 3 buck clearance?) and with all those colors everyone’s gong to stop and take a look. promise.
    one thing i noticed – people don’t like to make eye contact with the vendor, at least not right away. so try and sit yourself where you’re a bit hidden, or where they can look at your stuff without looking at you all the time. last show i did, i was just sitting behind my table. i couldn’t figure out why my narwhals weren’t selling – usually they’re my most popular item BY FAR. then i realized that i had put them in the vicinity of my face, and a lot of the shoppers weren’t looking to chitchat (i can be like that too sometimes, so i understand). i moved my chair a few inches to the right, and suddenly everyone was all “ooh, look at the narwhals!”
    so there’s a thought for you.

    Like

  27. elise blaha Avatar

    Thank you! I totally agree that shoppers are awkward while the vendor is around. I am going to be wandering a lot, its a centralized checkout so I am not tied to the booth. 🙂

    Like

  28. france Avatar

    so cool seeing how it went from conception to completion. I LOVED the final outcome…the back wall is truly the pièce de résistance. Bravo, for not giving up!

    Like

  29. shannon Avatar

    love this post! being a visual merchandiser, i can completely relate!

    Like

  30. Terry D. Avatar

    Elise, I have been doing 1 – 3 craft shows since 1994 (since I was 2 years old…LOL) and I have never had a booth look the same way twice. I love your finished product and I am stealing your idea for showcasing your cards.

    Like

  31. Sarah Avatar

    Great, great, great job! Wish I lived in Cali so I could come in person!! I’ll be admiring from Arizona 🙂

    Like

  32. Jen Avatar
    Jen

    This looks great, Elise! To make the rolled posters stand up, I’m wondering if you could use something like the cardboard dividers that separate bottles in, for example, a case of wine? You could cut them down to be the height of your box and they flatten for easier storage and transport. Of course you could always make your own dividers, but I would guess that stores would give them to you for free. I do think organizing the posters by color makes a huge difference, too!

    Like

  33. susan Avatar

    Hi Elise – your booth’s progression is fantastic – just curious How can you not be there part of the time ?? who will be holding down the sales fort in your absence ???

    Like

  34. elise blaha Avatar

    its a shared checkout. All of my product is marked with the price and vendor ID and can be picked up by shoppers and paid for at the exit. I will be around to refresh the booth and say hi to folks, but can leave for dinner, shopping, etc.

    Like

  35. Nicola Avatar

    If you’re against a wall, there’s often an outlet you can plug a couple of spotlights into. But if they say you don’t get power, then best to stick with the rules!!
    I wish I lived nearer so I could come and visit the show – it’s a bit far to travel from Canada 😦
    Have you heard of Bruce Baker’s CD’s ? I listen to the ‘customer service techniques’ in the car all the time, he’s amazing. Here’s the link if you’re interested in checking them out: http://www.bbakerinc.com/

    Like

  36. Dayna Avatar
    Dayna

    I think the display looks great! My one tip would be to hang out at your booth enough to spy on what people are looking at and picking up. Try to identify patterns in how people are browsing. You can learn a lot about retail psychology just in watching people. Sometimes it is amazing what people don’t notice, see or get. Having an idea of what people glanced over can help you figure out how to make it better next time. Maybe you just need to move that thing to eye level, or from the back of the table to the front, or add a little sign… etc. When I was in retail, I was always fascinated with how changing our merch with the exact same products changed how people interacted with the merchandise! Just an idea if you’re planning to do more fairs after this!

    Like

  37. Kim B. Avatar

    Elise– This is so cool how your first craft fair experience fueled your preparation for this one — you have worked and thought and created and rejiggered and come up with a stand that is just GREAT!! So appealing!!! Good luck to you and definitely do some spying like Dayna recommends to learn even more!

    Like

Leave a reply to Flo Cancel reply