enJOY it

an archived personal and craft blog from Elise Blaha Cripe.

BRAINSTORM

I spent too much time on moo.com yesterday (thanks for the reminder of it's amazing-ness, Kal) getting ideas for my shop/brand re-design. I think I'll be going with their glossy business cards for sure. I love the idea of having different sayings and colors on the front of the cards and then my details and info in gray + the color on the back. (The colors are super muted for the web but would be bright and bold in real life.)

As I was jotting ideas for the front of the cards I realized just how similar the concept is to my website. (Hover over the different photos & you'll see the similarity.) That was not on intentional but I love it. Makes me feel like I am headed in the right direction. And it thrills me that the website will not need too big of a facelift.

It's also cool that my new last name is going to be on these cards. Email-wise and typepad-wise and twitter-wise and flickr-wise (so basically internet-wise) I think I will always be "Elise Blaha." But legally, in real life and on my business cards Blaha is just a second middle name. Pretty cool. And totally strange.

I hope this stuff is interesting, because I would love to keep you posted the next month or so as I make stuff for this re-brand and re-launch. It's starting to occupy my dreams!

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20 responses to “thoughts on the re-brand.”

  1. Maureen Avatar
    Maureen

    I always find your blog interesting, it is one of my favs.

    Like

  2. Kal Avatar

    You can never go wrong with MOO. And for any Canadian readers – order from the UK site because the import duties and shipping are cheaper than from USA.
    LOVE the new colours!

    Like

  3. Molly Irwin Avatar

    good stuff!
    I’ve been at moo lately too. good, affordable quality that I need right now.

    Like

  4. DawnS Avatar

    I {heart} MOO! I just got my first order of my mini-cards last week and I was so happy with them! You can’t go wrong with MOO 🙂

    Like

  5. Shruti Goradia Avatar

    I heart Moo. There is definite cohesiveness between these and your web site. Those colors will definitely pop on glossy cards. Great choices.

    Like

  6. Emily S Avatar
    Emily S

    Aren’t you BRANDSTORMING, not brainstorming 🙂

    Like

  7. Miranda Avatar

    Of course you should keep posting this stuff! I love seeing the process of crafty business.

    Like

  8. Molly Avatar
    Molly

    these swatches remind me of your word art posters!

    Like

  9. Tiffany B. Avatar

    Yes, I love to see how your re-brand turns out. It’s always fun to get new biz cards! I like your idea of the different sayings. They would be really be cute stickers too that MOO carries as well.

    Like

  10. elise blaha Avatar

    yep. thats the inspo. 🙂

    Like

  11. indigorchid Avatar

    This is very interesting! It’s the kind of behind-the-scenes of a small business that is demystifying to see the process of.
    And I think you have a great idea going!

    Like

  12. jessica o'brien Avatar

    very cool to follow your process. i’m in the middle of the same, launching a new site (hehe), rebranding my blog + twitter. updating everything!

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  13. elise blaha Avatar

    Feels good, doesnt it?

    Like

  14. Rani Avatar

    I love moo! They just did a redesign for my massage business card that I just love!!! Can’t wait to see your relaunch!

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  15. chris Avatar

    Loving these cards. Before I even read what you’d written, I was thinking they reminded me very much so of your site’s design. Can’t wait to see what else is in store!

    Like

  16. frank Avatar
    frank

    I got it! I got it! How about the people who read your blog vote and pick your new shop/brand re-design idea from several choices that you post…… Cool idea!?! dad

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  17. elise blaha Avatar

    LOL, thanks Dad. Ill think about it. Not sure I could release control like that.

    Like

  18. Dani Avatar

    LOVE following your process… I’m working on branding myself/designing my internet life right now for the first time, and you’re so inspiring and creative! Thanks for the tip on Moo and I’m really looking forward to reading more!!

    Like

  19. Chelseabird Avatar

    I LOVE the new business cards that you designed! Recently a friend of mine told me to order through moo.com because she loved their quality/price so much. I’m sure yours will look great!

    Like

  20. Michelle Avatar
    Michelle

    I agree with so many other comments, LOVE following your process! You are talented and inspiring! Can’t wait to see what you come up with 🙂

    Like

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