enJOY it

I spent the past two days writing a speech about Target.  Well, Target was the topic.  I had to come up with the idea and theme behind what I was going to say.  After spinning around in a circle, I decided that the focus of my presentation was going to be on their marketing plan.  Its phenomenal – no dispute there…but how did they do it?  How did they make discount shopping "cool"?

Basically it was achieved through a CLEAR BRAND VISION.  Something that everyone and everything needs.  A strong SENSE OF SELF.  Target’s got it.

And so I fell even more in love with my favorite store.  I found out that their VP of Marketing from 1988-2003 was John Pellegrene who believes that it is his duty to "solve problems – not create them."  I was very inspired by this executive.  And VERY inspired to work for Target.  That might be the top of the goals list now.  Yes.  It is.