I do not have any credit cards. Something about being able to spend when I do not have cash to back it up scares me. Or the parents will not let me. One of the two.
Regardless, I am beyond intrigued by the VISA advertising campaign. It is all about the photography. And simplicity. And the power behind the words. Life takes Ambition, Confidence, Curiosity, Determination, Enthusiasm, Exploration, Inspiration, Joy, Letting go, Luck, Respect, Risk, Spontaneity, Stamina, Talent, Tradition, Wonder. Which clearly results in the fact that Life Takes Visa.
Seriously. Strong advertising campaigns – unified advertising campaigns – excite me. Problem is, they make me want to shake the hand of the Marketing Team…not open a Visa account.
enJOY it 
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